Right that’s it, I give up with facebook.
So you can probably tell from the title, another $40 gone and no sign ups and therefore no commissions. Now I don’t know if other people working in other niches have some tricks up their sleeves to make people convert. Maybe the landing pages on some of the offers they use are a lot better at converting casual browsers than the one I used. Although my offer does have fantastic statistics on affiliate window. Meaning I was confident their landing page must be working for some one. So baring that in mind I really did believe that if some one was interested enough to click on the advert they would sign up, I was wrong!!
Here are the stats.
| Max Bid ($) | Type | Imp. | Clicks | CTR (%) | Avg. CPC($) | Avg. CPM ($) | Spent ($) | |
|---|---|---|---|---|---|---|---|---|
| Male | 0.60 | CPC | 32,328 | 15 | 0.05 | 0.37 | 0.17 | 5.61 |
| Female | 0.73 | CPC | 100,805 | 73 | 0.07 | 0.53 | 0.38 | 38.74 |
It’s a real shame because this type of offer is one I would have really loved to work. As far as I’m concerned it benefits all parties. I get money for driving traffic to the merchant, the people I drive to the merchant save money on their shopping bills and the merchant gets money from the big supermarkets who are looking to show they are the best value for money. O.k so maybe I’m living just a little in a fantasy world, but still it would have been nice 
So that’s it! The end of my experimenting with facebook once and for all. In future I’ll only use it to promote something I’m doing and not promote another product/service. As many people mentioned the last time I talked about facebooks advertising platform. It’s great as a tool for driving cheap targeted traffic, but I just don’t think people are in sign up / buy mode when using facebook. As such it isn’t a advertising platform suitable for selling products. I’ll use it for branding and boosting traffic statistics but that’s it for now on.
I don’t think any social networks are going to be great product sellers. They can generate huge amounts of traffic and casual buyers, but they won’t ever major sellers because they aren’t made to do shopping.
I use Facebook a lot but to talk to friends and post up pictures, but I have never gone there in search of a product and therefore have never purchased a product. I mean if I am going to buy at the spur of the moment while browsing a social network it is going to have to be a real great sales page.
Adam
I agree with the fact that people on facebook aren’t really looking to buy stuff. Offering a free service or maybe a free service with some paid stuff as well has better chances to perform. I don’t know, social networks are weird!
@Adam, I agree with you 100% and I think the offer I was promoting just didn’t have a great sales page at all. In fact I think I could do better. Maybe I should offer to redesign their pages
@Ben: Yep they are a strange strange creation. Maybe one day I’ll unlock the key. I’m sure some one out there is making serious money from these sites.
Slow comment weekend this weekend don’t you think?